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Brochado, A. & Gameiro, C. (2013). Towards a better understanding of backpackers' motivations. TÉKHNE - Review of Applied Management Studies. 11 (2), 92-99
A. M. Brochado and C. Gameiro, "Towards a better understanding of backpackers' motivations", in TÉKHNE - Review of Applied Management Studies, vol. 11, no. 2, pp. 92-99, 2013
@article{brochado2013_1732392917947, author = "Brochado, A. and Gameiro, C.", title = "Towards a better understanding of backpackers' motivations", journal = "TÉKHNE - Review of Applied Management Studies", year = "2013", volume = "11", number = "2", doi = "10.1016/j.tekhne.2013.11.001", pages = "92-99", url = "http://www.sciencedirect.com/science/article/pii/S1645991113000534" }
TY - JOUR TI - Towards a better understanding of backpackers' motivations T2 - TÉKHNE - Review of Applied Management Studies VL - 11 IS - 2 AU - Brochado, A. AU - Gameiro, C. PY - 2013 SP - 92-99 SN - 1645-9911 DO - 10.1016/j.tekhne.2013.11.001 UR - http://www.sciencedirect.com/science/article/pii/S1645991113000534 AB - The aim of this paper is to assess whether the importance of different characteristics of the overall hostel guests’ experience vary according to the age, gender and nationality of backpackers’. This research took a two-step approach, combining both qualitative and quantitative methods. An interview with a hostel manager and a content analysis of hostel booking websites were carried out in order to identify the main aspects that customers value in a hostel experience. Then, a survey was performed in order to gather data from hostel customers. Based on a sample of 313 hostel guests staying in Lisbon from December 2012 to February 2013, the results indicated an emerging diversity and increasing heterogeneity of backpackers’ preferences. Therefore, different marketing strategies should be developed for different market segments in this sector in order to delight backpackers. ER -