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Menezes, J., Santos, M-C., Reis, E. & Marques, C. (2013). The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption. 5th Annual Global Management Conference.

J. C. Menezes et al.,  "The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption", in 5th Annu. Global Management Conf., Lisbon, 2013

@misc{menezes2013_1732199750097,
	author = "Menezes, J. and Santos, M-C. and Reis, E. and Marques, C.",
	title = "The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption",
	year = "2013",
	howpublished = "Outro",
	url = "http://www.cisroconference.com/index.php/lisbon2013/lisbon2013"
}

TY  - CPAPER
TI  - The influence of the consumer perceived value on the satisfaction with the grocery retailer relationship: the mediating effect of the risk of unsustainable consumption
T2  - 5th Annual Global Management Conference
AU  - Menezes, J.
AU  - Santos, M-C.
AU  - Reis, E.
AU  - Marques, C.
PY  - 2013
CY  - Lisbon
UR  - http://www.cisroconference.com/index.php/lisbon2013/lisbon2013
AB  - This paper proposes a framework to analyse the influence of the different dimensions of the perceived value on consumer satisfaction with the grocery retailer relationship. The research propositions consider, as a mediating effect, the perceived unsustainable consumption risk associated to the purchase. Indeed, it is expectable that the perception, by consumers, of an existing risk of unsustainable consumption, will influence the subsequent perceived satisfaction with the benefits. The research propositions were supported by the literature review on sustainable consumption and consumer perceived value, according to the relationship marketing knowledge.
ER  -