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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparison. International Journal of Management Cases. 15 (4), 247-264
Exportar Referência (IEEE) 
S. M. Loureiro et al.,  "The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparison", in Int. Journal of Management Cases, vol. 15, no. 4, pp. 247-264, 2013
Exportar BibTeX 
@article{loureiro2013_1713581255577,
	author = "Loureiro, S. M. C. and Veríssimo, A. and Cayolla, R.",
	title = "The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparison",
	journal = "International Journal of Management Cases",
	year = "2013",
	volume = "15",
	number = "4",
	pages = "247-264",
	url = "http://www.ijmc.org/ijmc/Vol_15.4.html"
}
Exportar RIS 
TY  - JOUR
TI  - The effect of Portuguese nation brand on cognitive brand image: Portuguese and Canadian comparison
T2  - International Journal of Management Cases
VL  - 15
IS  - 4
AU  - Loureiro, S. M. C.
AU  - Veríssimo, A.
AU  - Cayolla, R.
PY  - 2013
SP  - 247-264
SN  - 1741-6264
UR  - http://www.ijmc.org/ijmc/Vol_15.4.html
AB  - The Anholt et al.’s (2008) model proposes six components to measure a national brand:
Exports, Culture and Heritage, Governance, Investment and Immigration, Tourism, and
People. This study intends to analyze the effect of each of those components associated
to Portugal on cognitive brand image perceived by Portuguese and foreign (Canadian)
people. The survey, based on literature review, was gathered in Portugal and Canada.
In the Portuguese sample, findings demonstrate favourable classifications for the
willingness to use Portuguese products and the country's contribution to innovation in
science. However, the Portuguese do not perceive the country as cutting-edge. The
Canadian respondents see Portugal as a creative country. On a less favourable note,
Canadian respondents have a lower classification of Portugal's contribution to innovation
in science, which sharply contrasts Portuguese results. Furthermore, Portugal is also less
favourable seen as an innovative and cutting-edge country. Regarding the causal path
analysis, for Portuguese respondents Investment and Immigration, Tourism, and People
contribute significantly to a favourable cognitive image. For the Canadian sample
population, Tourism and People have a significant impact on cognitive image. Globally,
Portugal tends to be positively associated to tourism, culture, heritage, and people.
ER  -