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Pires, A. R. & Loureiro, S.M.C. (2013). A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013. Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation. 1820-1836
A. R. Pires and S. M. Loureiro, "A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013", in Conf. book Proc. of 6th EuroMed Conf. of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation, pp. 1820-1836, 2013
@misc{pires2013_1732204932724, author = "Pires, A. R. and Loureiro, S.M.C.", title = "A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013", year = "2013", howpublished = "Both (printed and digital)", url = "http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf" }
TY - CPAPER TI - A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013 T2 - Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation AU - Pires, A. R. AU - Loureiro, S.M.C. PY - 2013 SP - 1820-1836 UR - http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf ER -