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Loureiro, S. M. C., Filipe, Y. & Pires, A. R. (2013). Exploring the antecedents of brand equity in service industry . In Demetris Vrontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation . (pp. 1434-1447).: EuroMed Press.
S. M. Loureiro et al., "Exploring the antecedents of brand equity in service industry ", in Conf. book Proc. of 6th EuroMed Conf. of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation , Demetris Vrontis, Yaakov Weber and Shlomo Tarba , Ed., EuroMed Press, 2013, pp. 1434-1447
@inproceedings{loureiro2013_1734889537592, author = "Loureiro, S. M. C. and Filipe, Y. and Pires, A. R.", title = "Exploring the antecedents of brand equity in service industry ", booktitle = "Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation ", year = "2013", editor = "Demetris Vrontis, Yaakov Weber and Shlomo Tarba ", volume = "", pages = "1434-1447", publisher = "EuroMed Press", address = "", organization = "", url = "http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf" }
TY - CPAPER TI - Exploring the antecedents of brand equity in service industry T2 - Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation AU - Loureiro, S. M. C. AU - Filipe, Y. AU - Pires, A. R. PY - 2013 SP - 1434-1447 UR - http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf ER -