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Export Reference (APA) 
Loureiro, S. M. C., Filipe, Y. & Pires, A. R. (2013). Exploring the antecedents of brand equity in service industry . Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation . 1434-1447
Export Reference (IEEE) 
S. M. Loureiro et al.,  "Exploring the antecedents of brand equity in service industry ", in Conf. book Proc. of 6th EuroMed Conf. of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation , pp. 1434-1447, 2013
Export BibTeX 
@misc{loureiro2013_1765603044481,
	author = "Loureiro, S. M. C. and Filipe, Y. and Pires, A. R.",
	title = "Exploring the antecedents of brand equity in service industry ",
	year = "2013",
	howpublished = "Both (printed and digital)",
	url = "http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf"
}
Export RIS 
TY  - CPAPER
TI  - Exploring the antecedents of brand equity in service industry 
T2  - Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation 
AU  - Loureiro, S. M. C.
AU  - Filipe, Y.
AU  - Pires, A. R.
PY  - 2013
SP  - 1434-1447
UR  - http://www.emrbi.com/photos/uploads/euromed2013%20book%20of%20proceedings-2013-10-15.pdf
ER  -