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Sarkar, B. & Loureiro, S. M. C. (2013). Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis . 83-94
B. Sarkar and S. M. Loureiro, "Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal", in Proc. of the 5th Global Management Conf. on Managing Globalization in Times of Economic Crisis , pp. 83-94, 2013
@misc{sarkar2013_1732203091276, author = "Sarkar, B. and Loureiro, S. M. C.", title = "Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal", year = "2013", howpublished = "Ambos (impresso e digital)", url = "http://gszdi.szie.hu/sites/default/files/5th_GMC_Lisbon_flyer.pdf" }
TY - CPAPER TI - Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal T2 - Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis AU - Sarkar, B. AU - Loureiro, S. M. C. PY - 2013 SP - 83-94 UR - http://gszdi.szie.hu/sites/default/files/5th_GMC_Lisbon_flyer.pdf ER -