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Sarkar, B. & Loureiro, S. M. C. (2013). Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal. Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis,, 83?94.
B. Sarkar and S. M. Loureiro, "Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal", in Proc. of the 5th Global Management Conf. on Managing Globalization in Times of Economic Crisis , pp. 83-94, 2013
@misc{sarkar2013_1789164893271,
author = "Sarkar, B. and Loureiro, S. M. C.",
title = "Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal",
year = "2013",
howpublished = "Ambos (impresso e digital)",
url = "http://gszdi.szie.hu/sites/default/files/5th_GMC_Lisbon_flyer.pdf"
}
TY - CPAPER TI - Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal T2 - Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis AU - Sarkar, B. AU - Loureiro, S. M. C. PY - 2013 SP - 83-94 UR - http://gszdi.szie.hu/sites/default/files/5th_GMC_Lisbon_flyer.pdf ER -
English