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Loureiro, S. M. C. & Lopes, R. (2013). Cool brands: the social conscience and sustainability as new trends. In Ming Lin and Len Tiu Wright (Ed.), Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability. (pp. 752-761).: Universidade Católica do Porto.
S. M. Loureiro and R. A. Lopes, "Cool brands: the social conscience and sustainability as new trends", in Proc. of 8th Global Brand Conf. of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability, Ming Lin and Len Tiu Wright , Ed., Universidade Católica do Porto, 2013, pp. 752-761
@inproceedings{loureiro2013_1734885072188, author = "Loureiro, S. M. C. and Lopes, R.", title = "Cool brands: the social conscience and sustainability as new trends", booktitle = "Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability", year = "2013", editor = "Ming Lin and Len Tiu Wright ", volume = "", pages = "752-761", publisher = "Universidade Católica do Porto", address = "", organization = "", url = "-Theme: Brand, Corporate Identity and Reputation and Sustainability" }
TY - CPAPER TI - Cool brands: the social conscience and sustainability as new trends T2 - Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability AU - Loureiro, S. M. C. AU - Lopes, R. PY - 2013 SP - 752-761 UR - -Theme: Brand, Corporate Identity and Reputation and Sustainability ER -