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Loureiro, S. M. C. & de Araújo, C. (2013). Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context. In Ming Lin and Len Tiu Wright (Ed.), Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability. (pp. 490-497).: Universidade Católica do Porto.
S. M. Loureiro and C. M. Araújo, "Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context", in Proc. of 8th Global Brand Conf. of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability, Ming Lin and Len Tiu Wright , Ed., Universidade Católica do Porto, 2013, pp. 490-497
@inproceedings{loureiro2013_1765603046024,
author = "Loureiro, S. M. C. and de Araújo, C.",
title = "Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context",
booktitle = "Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability",
year = "2013",
editor = "Ming Lin and Len Tiu Wright ",
volume = "",
pages = "490-497",
publisher = "Universidade Católica do Porto",
address = "",
organization = "",
url = "http://www.porto.ucp.pt/globalbrandconference/"
}
TY - CPAPER TI - Luxury Values as drivers for Consumer Behaviour: Luxury Clothes Brand Context T2 - Proceedings of 8th Global Brand Conference of the Academy of Marketing.-Theme: Brand, Corporate Identity and Reputation and Sustainability AU - Loureiro, S. M. C. AU - de Araújo, C. PY - 2013 SP - 490-497 UR - http://www.porto.ucp.pt/globalbrandconference/ ER -
Português