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Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference. (pp. 103-104).: Access Press.
S. M. Loureiro et al., "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison", in Conf. book Proc. of 10th CIRCLE Int. Conf., Claudio Vignali and Gianpaolo Vignali, Ed., Access Press, 2013, pp. 103-104
@inproceedings{loureiro2013_1765576110774,
author = "Loureiro, S. M. C. and Veríssimo, A. and Cayolla, R.",
title = "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison",
booktitle = "Conference book Proceedings of 10th CIRCLE International Conference",
year = "2013",
editor = "Claudio Vignali and Gianpaolo Vignali",
volume = "",
pages = "103-104",
publisher = "Access Press",
address = "",
organization = "",
url = "http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf"
}
TY - CPAPER TI - The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison T2 - Conference book Proceedings of 10th CIRCLE International Conference AU - Loureiro, S. M. C. AU - Veríssimo, A. AU - Cayolla, R. PY - 2013 SP - 103-104 UR - http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf ER -
Português