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Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. In Claudio Vignali and Gianpaolo Vignali (Ed.), Conference book Proceedings of 10th CIRCLE International Conference (pp. 103?104). Access Press.
S. M. Loureiro et al., "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison", in Conf. book Proc. of 10th CIRCLE Int. Conf., Claudio Vignali and Gianpaolo Vignali, Ed., Access Press, 2013, pp. 103-104
@inproceedings{loureiro2013_1789165011784,
author = "Loureiro, S. M. C. and Veríssimo, A. and Cayolla, R.",
title = "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison",
booktitle = "Conference book Proceedings of 10th CIRCLE International Conference",
year = "2013",
editor = "Claudio Vignali and Gianpaolo Vignali",
volume = "",
pages = "103-104",
publisher = "Access Press",
address = "",
organization = "",
url = "http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf"
}
TY - CPAPER TI - The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison T2 - Conference book Proceedings of 10th CIRCLE International Conference AU - Loureiro, S. M. C. AU - Veríssimo, A. AU - Cayolla, R. PY - 2013 SP - 103-104 UR - http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf ER -
English