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Loureiro, S. M. C., Veríssimo, A. & Cayolla, R. (2013). The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. Conference book Proceedings of 10th CIRCLE International Conference. 103-104
S. M. Loureiro et al., "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison", in Conf. book Proc. of 10th CIRCLE Int. Conf., pp. 103-104, 2013
@misc{loureiro2013_1765609801150,
author = "Loureiro, S. M. C. and Veríssimo, A. and Cayolla, R.",
title = "The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison",
year = "2013",
howpublished = "Ambos (impresso e digital)",
url = "http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf"
}
TY - CPAPER TI - The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison T2 - Conference book Proceedings of 10th CIRCLE International Conference AU - Loureiro, S. M. C. AU - Veríssimo, A. AU - Cayolla, R. PY - 2013 SP - 103-104 UR - http://www.circleinternational.co.uk/CIRCLE/Past_Conferences_files/CIRCLE%202013%20BoA.pdf ER -
English