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Loureiro, S. M. C. & Oliveira-Brochado, A. (2013). Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation. In László Sajtos (Ed.), ANZMAC conference-Engaging with our future.: PANDORA electronic collection .
S. M. Loureiro and A. Oliveira-Brochado, "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation", in ANZMAC conference-Engaging with our future, László Sajtos, Ed., PANDORA electronic collection , 2013
@inproceedings{loureiro2013_1765610927972,
author = "Loureiro, S. M. C. and Oliveira-Brochado, A.",
title = "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation",
booktitle = "ANZMAC conference-Engaging with our future",
year = "2013",
editor = "László Sajtos",
volume = "",
publisher = "PANDORA electronic collection ",
address = "",
organization = "University of Auckland-New Zealand",
url = "http://anzmac.info/conference/2013/papers/anzmac2013-002.pdf"
}
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