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Loureiro, S. M. C. & Oliveira-Brochado, A. (2013). Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation. In László Sajtos (Ed.), ANZMAC conference-Engaging with our future.: PANDORA electronic collection .
S. M. Loureiro and A. Oliveira-Brochado, "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation", in ANZMAC conference-Engaging with our future, László Sajtos, Ed., PANDORA electronic collection , 2013
@inproceedings{loureiro2013_1734883065342, author = "Loureiro, S. M. C. and Oliveira-Brochado, A.", title = "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation", booktitle = "ANZMAC conference-Engaging with our future", year = "2013", editor = "László Sajtos", volume = "", publisher = "PANDORA electronic collection ", address = "", organization = "University of Auckland-New Zealand", url = "http://anzmac.info/conference/2013/papers/anzmac2013-002.pdf" }