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Loureiro, S. M. C. & Oliveira-Brochado, A. (2013). Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation. ANZMAC conference-Engaging with our future.
S. M. Loureiro and A. Oliveira-Brochado, "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation", in ANZMAC conference-Engaging with our future, 2013
@misc{loureiro2013_1732207358170, author = "Loureiro, S. M. C. and Oliveira-Brochado, A.", title = "Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation", year = "2013", howpublished = "Digital", url = "http://anzmac.info/conference/2013/papers/anzmac2013-002.pdf" }