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Cayolla, R. & Loureiro, S. M. C. (2013). What Football Consumers are Willing to Do to be Close to Their Football Club Brand?. In Michael Breazeale, Susan Fournier, and Jill Avery (Ed.), 4th International Consumer brand relationships-The (R)evolution of Consumer-Brand Relationships. Boston
R. Cayolla and S. M. Loureiro, "What Football Consumers are Willing to Do to be Close to Their Football Club Brand?", in 4th Int. Consumer brand relationships-The (R)evolution of Consumer-Brand Relationships, Michael Breazeale, Susan Fournier, and Jill Avery , Ed., Boston, 2013
@inproceedings{cayolla2013_1765608508699,
author = "Cayolla, R. and Loureiro, S. M. C.",
title = "What Football Consumers are Willing to Do to be Close to Their Football Club Brand?",
booktitle = "4th International Consumer brand relationships-The (R)evolution of Consumer-Brand Relationships",
year = "2013",
editor = "Michael Breazeale, Susan Fournier, and Jill Avery ",
volume = "",
publisher = "",
address = "Boston",
organization = "Simmons colleage",
url = ""
}
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