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Loureiro, S. M. C. & Brochado, A. (2013). Exploring how luxury values can influence the brand relationships trough brand tribalism and brand reputation. In ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conference. (pp. 1-7).
S. M. Loureiro and A. M. Brochado, "Exploring how luxury values can influence the brand relationships trough brand tribalism and brand reputation", in ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conf., 2013, vol. 7, pp. 1-7
@inproceedings{loureiro2013_1765614048403,
author = "Loureiro, S. M. C. and Brochado, A.",
title = "Exploring how luxury values can influence the brand relationships trough brand tribalism and brand reputation",
booktitle = "ANZMAC 2013 – Australian and New Zeeland Marketing Academy Conference",
year = "2013",
editor = "",
volume = "7",
pages = "1-7",
publisher = "",
address = "",
organization = "",
url = ""
}
English