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Menezes, J. & Ramos, T. (2013). APPROACHING RECYCLING PACKAGING SYSTEM THROUGH SERVICE LOGIC: THE PROCESS OF MUTUAL VALUE CREATION. In Cândida Vilarinho and Fernando Castro (Ed.), Wastes 2013: 2nd Edition of the International Conference and Exhibition WASTES: Solutions, Treatments and Opportunities. (pp. 715-720). Braga

J. C. Menezes and T. R. Ramos,  "APPROACHING RECYCLING PACKAGING SYSTEM THROUGH SERVICE LOGIC: THE PROCESS OF MUTUAL VALUE CREATION", in Wastes 2013: 2nd Edition of the Int. Conf. and Exhibition WASTES: Solutions, Treatments and Opportunities, Cândida Vilarinho and Fernando Castro, Ed., Braga, 2013, pp. 715-720

@inproceedings{menezes2013_1732200050420,
	author = "Menezes, J. and Ramos, T.",
	title = "APPROACHING RECYCLING PACKAGING SYSTEM THROUGH SERVICE LOGIC: THE PROCESS OF MUTUAL VALUE CREATION",
	booktitle = "Wastes 2013: 2nd Edition of the International Conference and Exhibition WASTES: Solutions, Treatments and Opportunities",
	year = "2013",
	editor = "Cândida Vilarinho and Fernando Castro",
	volume = "",
	pages = "715-720",
	publisher = "",
	address = "Braga",
	organization = "Universidade do Minho",
	url = "http://www.wastes2013.org/"
}

TY  - CPAPER
TI  - APPROACHING RECYCLING PACKAGING SYSTEM THROUGH SERVICE LOGIC: THE PROCESS OF MUTUAL VALUE CREATION
T2  - Wastes 2013: 2nd Edition of the International Conference and Exhibition WASTES: Solutions, Treatments and Opportunities
AU  - Menezes, J.
AU  - Ramos, T.
PY  - 2013
SP  - 715-720
SN  - 2183-0568
CY  - Braga
UR  - http://www.wastes2013.org/
AB  - In order to clarify the effect caused on user’s value-in-use judgments by the supply network resource bundles, it is essential to capture how the dynamic reconfiguration of resources and processes occurs among actors in mutual value creation processes.
This paper reports on exploratory research, based on a single case, and addresses a value network problem in plastic packaging industry, focusing on how to evaluate and measure the joint value gain proposed by a supplier network reconfiguration. With a new provider, a plastic recycler company, the global business model must be reconsidered in order to perceive both the impact of necessary future adjustments and the way the actors act upon the new processes of value creation. A straightforward model for calculating and sharing the mutual value created is presented.
The concept of service network firm to identify common outcomes is explored in this paper as a first step to elaborate on mutual capabilities and resources, aiming at establishing metrics to address service value network creation on manufacturing business from a service logic point of view.
ER  -