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Crespo de Carvalho, J. & Sequeira, L. (2013). Buyer-seller conflict and cooperation in marketing channels: port wine distribution. International Journal of Wine Reasearch. 5 (1), 9-21
J. L. Carvalho and L. Sequeira, "Buyer-seller conflict and cooperation in marketing channels: port wine distribution", in Int. Journal of Wine Reasearch, vol. 5, no. 1, pp. 9-21, 2013
@article{carvalho2013_1731867634996, author = "Crespo de Carvalho, J. and Sequeira, L.", title = "Buyer-seller conflict and cooperation in marketing channels: port wine distribution", journal = "International Journal of Wine Reasearch", year = "2013", volume = "5", number = "1", doi = "10.2147/IJWR.S43152", pages = "9-21", url = "https://www.dovepress.com/getfile.php?fileID=15694" }
TY - JOUR TI - Buyer-seller conflict and cooperation in marketing channels: port wine distribution T2 - International Journal of Wine Reasearch VL - 5 IS - 1 AU - Crespo de Carvalho, J. AU - Sequeira, L. PY - 2013 SP - 9-21 SN - 1179-1403 DO - 10.2147/IJWR.S43152 UR - https://www.dovepress.com/getfile.php?fileID=15694 AB - The main purpose of this study is to research buyer-seller conflict and cooperation in distribution channels. Based on a multidimensional case study, eight research hypotheses were formulated. Some quantitative research was conducted, based on a questionnaire sent to 101 port wine producers and distribution companies (61 answered properly – 31 producers and 29 distributors – which gave the authors a 60% rate of response, considered to be very good for these types of studies; those 101 port wine producers and distributors initially chosen were the most important in Europe, considering the volume of production and sales, and constituting, for that reason, a convenience sample). A binary probit model was developed to analyze the data. The results of the study demonstrate that when conflict is ongoing and intense it prevents the development of cooperative relationships. A trustworthy company is more likely to solve conflicts. When trust and adaptation capabilities increase, so does potential cooperation. The results also show that the presence of a foreign sales representative in the team does not exert a negative influence on cooperation. Finally, cooperation can be considered as an important means of developing skills and resources, which can then be applied to existing transaction relationships. ER -