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Export Reference (APA) 
Marques, S. & Brochado, A. (2014). Private label proneness: the case of yogurts. XXIV Jornadas Luso Espanholas de Gestão Cientifica.
Export Reference (IEEE) 
S. M. Marques and A. M. Brochado,  "Private label proneness: the case of yogurts", in XXIV Jornadas Luso Espanholas de Gestão Cientifica, Leiria, 2014
Export BibTeX 
@misc{marques2014_1765608510592,
	author = "Marques, S. and Brochado, A.",
	title = "Private label proneness: the case of yogurts",
	year = "2014",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Private label proneness: the case of yogurts
T2  - XXIV Jornadas Luso Espanholas de Gestão Cientifica
AU  - Marques, S.
AU  - Brochado, A.
PY  - 2014
CY  - Leiria
AB  - This study aims to point out the main consumer correlates of store brand proneness in a specific industry, the Portuguese yogurt market. This is a booming industry for store brands in Portugal, reaching nearly half of the total market share. Based on the results of a survey we can conclude that consumers base their decisions on adopting a product on three different types of variables: price related variables, quality related variables and involvement with the product category related variables. The price related and the quality related variables have the most influence on consumers when selecting store brands of yogurts.
ER  -