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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dias, J.A., Dias, J. G. & Lages, C. (2013). “Villains or Heroes”: An experimental study of product placement with negative and positive television characters. EMAC 2013 European Marketing Academy 42nd Annual Conference.
Export Reference (IEEE) 
J. A. Dias et al.,  "“Villains or Heroes”: An experimental study of product placement with negative and positive television characters", in EMAC 2013 European Marketing Academy 42nd Annu. Conf., Istanbul , 2013
Export BibTeX 
@misc{dias2013_1765601776558,
	author = "Dias, J.A. and Dias, J. G. and Lages, C.",
	title = "“Villains or Heroes”: An experimental study of product placement with negative and positive television characters",
	year = "2013",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - “Villains or Heroes”: An experimental study of product placement with negative and positive television characters
T2  - EMAC 2013 European Marketing Academy 42nd Annual Conference
AU  - Dias, J.A.
AU  - Dias, J. G.
AU  - Lages, C.
PY  - 2013
CY  - Istanbul 
ER  -