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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nebojsa Davcik, Vinhas da Silva, Rui & Joe Hair (2014). Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research. In 9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group. University of Hertfordshire- London
Exportar Referência (IEEE) 
N. Davcik et al.,  "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research", in 9th Global Conf. of AM’s Brand, Corporate Identity and Reputation Special Interest Group, University of Hertfordshire- London, 2014
Exportar BibTeX 
@inproceedings{davcik2014_1732206815053,
	author = "Nebojsa Davcik and Vinhas da Silva, Rui and Joe Hair",
	title = "Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research",
	booktitle = "9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group",
	year = "2014",
	editor = "",
	volume = "",
	publisher = "",
	address = "University of Hertfordshire- London",
	organization = "Academy of Marketing",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research
T2  - 9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group
AU  - Nebojsa Davcik
AU  - Vinhas da Silva, Rui
AU  - Joe Hair
PY  - 2014
SN  - NA
CY  - University of Hertfordshire- London
ER  -