Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Nebojsa Davcik, Vinhas da Silva, Rui & Joe F. Hair (2014). Towards a Brand Equity Theory: A Definition, Conceptual and Research Design. In 2014 Academy of Marketing Science (AMS) Annual Conference. Indianopolis - EUA
Export Reference (IEEE) 
N. Davcik et al.,  "Towards a Brand Equity Theory: A Definition, Conceptual and Research Design", in 2014 Academy of Marketing Science (AMS) Annu. Conf., Indianopolis - EUA, 2014
Export BibTeX 
@inproceedings{davcik2014_1765612158612,
	author = "Nebojsa Davcik and Vinhas da Silva, Rui and Joe F. Hair",
	title = "Towards a Brand Equity Theory: A Definition, Conceptual and Research Design",
	booktitle = "2014 Academy of Marketing Science (AMS) Annual Conference",
	year = "2014",
	editor = "",
	volume = "",
	publisher = "",
	address = "Indianopolis - EUA",
	organization = "Academy of Marketing Science",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Towards a Brand Equity Theory: A Definition, Conceptual and Research Design
T2  - 2014 Academy of Marketing Science (AMS) Annual Conference
AU  - Nebojsa Davcik
AU  - Vinhas da Silva, Rui
AU  - Joe F. Hair
PY  - 2014
CY  - Indianopolis - EUA
ER  -