Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nebojsa Davcik, Vinhas da Silva, Rui & Joe F. Hair (2014). Towards a Brand Equity Theory: A Definition, Conceptual and Research Design. In 2014 Academy of Marketing Science (AMS) Annual Conference. Indianopolis - EUA
Exportar Referência (IEEE) 
N. Davcik et al.,  "Towards a Brand Equity Theory: A Definition, Conceptual and Research Design", in 2014 Academy of Marketing Science (AMS) Annu. Conf., Indianopolis - EUA, 2014
Exportar BibTeX 
@inproceedings{davcik2014_1734884165890,
	author = "Nebojsa Davcik and Vinhas da Silva, Rui and Joe F. Hair",
	title = "Towards a Brand Equity Theory: A Definition, Conceptual and Research Design",
	booktitle = "2014 Academy of Marketing Science (AMS) Annual Conference",
	year = "2014",
	editor = "",
	volume = "",
	publisher = "",
	address = "Indianopolis - EUA",
	organization = "Academy of Marketing Science",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Towards a Brand Equity Theory: A Definition, Conceptual and Research Design
T2  - 2014 Academy of Marketing Science (AMS) Annual Conference
AU  - Nebojsa Davcik
AU  - Vinhas da Silva, Rui
AU  - Joe F. Hair
PY  - 2014
CY  - Indianopolis - EUA
ER  -