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Miranda, N., Raminhos, R., Pereira, H. & Trigo, V. (2013). Video for Travel - an effective solution for applying video in the tourism domain. International Journal of Innovations in Business. 2 (2)

N. Miranda et al.,  "Video for Travel - an effective solution for applying video in the tourism domain", in Int. Journal of Innovations in Business, vol. 2, no. 2, 2013

@article{miranda2013_1732189748828,
	author = "Miranda, N. and Raminhos, R. and Pereira, H. and Trigo, V.",
	title = "Video for Travel - an effective solution for applying video in the tourism domain",
	journal = "International Journal of Innovations in Business",
	year = "2013",
	volume = "2",
	number = "2"
}

TY  - JOUR
TI  - Video for Travel - an effective solution for applying video in the tourism domain
T2  - International Journal of Innovations in Business
VL  - 2
IS  - 2
AU  - Miranda, N.
AU  - Raminhos, R.
AU  - Pereira, H.
AU  - Trigo, V.
PY  - 2013
SN  - 2050-621X
AB  - Video for Travel is a web platform that exploits the video format richness in the promotion
and communication of tourism offers while integrated in OTA (Online Travel Agency)
business web portals. The usage of video as a fundamental part of any tourism business
management solution is applied three ways: (i) offer promotion close to potential
customers using a rich, interactive and involving format, (ii) non-supervision / automatic
video creation based on business data and promotion definitions, minimizing costs and
improving efficiency as well as (iii) purchase support through video chat that creates a new
channel for customer interaction with cross-selling and up-selling opportunities.
Further, a video-learning open platform was also created specialized in tourism content
(i.e. academic, business and technical) made available to students and tourism
professionals, representing a single and specialized knowledge repository for the tourism
domain.
The platform is mainly focused on professionals and businesses in the tourism sector, both
OTA companies that sell tourism products online as well as companies / individuals that
are responsible for the actual tourism product implementation / execution that require new
and more engaging ways of reaching their potential customers, providing a product preexperience even before its purchase.
Video for Travel is a R&D project supported by the QREN programme, developed by
Viatecla (technological background) and ISCTE (communication and marketing
background). Upon its conclusion in 2012 the project is currently in a pilot phase for one
major Portuguese OTA company.
This paper presents the project in its more technological approach, describing the concept,
design, architecture and implementation effort.
ER  -