Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ângelo, L., Rita, P. & Esteves, F. (2013). Measuring store emotional experience through facial electromyography and skin conductance. IIOAB Journal. 4 (3), 22-30
Exportar Referência (IEEE) 
L. Ângelo et al.,  "Measuring store emotional experience through facial electromyography and skin conductance", in IIOAB Journal, vol. 4, no. 3, pp. 22-30, 2013
Exportar BibTeX 
@article{ângelo2013_1714727319700,
	author = "Ângelo, L. and Rita, P. and Esteves, F.",
	title = "Measuring store emotional experience through facial electromyography and skin conductance",
	journal = "IIOAB Journal",
	year = "2013",
	volume = "4",
	number = "3",
	pages = "22-30",
	url = "http://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdf"
}
Exportar RIS 
TY  - JOUR
TI  - Measuring store emotional experience through facial electromyography and skin conductance
T2  - IIOAB Journal
VL  - 4
IS  - 3
AU  - Ângelo, L.
AU  - Rita, P.
AU  - Esteves, F.
PY  - 2013
SP  - 22-30
SN  - 0976-3104
UR  - http://www.iioab.org/Vol4(3)2013(spissue)/4(3)22-30.pdf
AB  - Over the years, the retail industry has experienced many mutations. Therefore, characteristics such as
fast adaptation and the ability to make right strategic decisions will most likely lead the company to
achieve its intention: generate profit. In order to achieve such situation, knowing your client is the right
tool to get the intended goal, so techniques and studies to understand customer behavior have been
proliferating. In addition, there is increasing interest in customer experience and the impact that such
situations have on customer buying behavior. Therefore, this project applied in a hypermarket of a retail
company works as a constructive element on how to develop a Neuromarketing study, where the main
goal is to analyze the emotional impact that basic experiential simulation, associated to variables
identified on the in-store environment, has on potential customers. Finally, despite the results have not
been as conclusive as expected, the experiential environments generated a slight activation that points
towards a positive emotional responses.
ER  -