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Guerreiro, J., Rita, P. & Trigueiros, D. (2013). Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products . Academy of Marketing.
J. R. Guerreiro et al., "Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products ", in Academy of Marketing, 2013
@misc{guerreiro2013_1716240612432, author = "Guerreiro, J. and Rita, P. and Trigueiros, D.", title = "Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products ", year = "2013", howpublished = "Other", url = "" }