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Guerreiro, J., Rita, P. & Trigueiros, D. (2013). Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products . Academy of Marketing.
J. R. Guerreiro et al., "Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products ", in Academy of Marketing, 2013
@misc{guerreiro2013_1765576109195,
author = "Guerreiro, J. and Rita, P. and Trigueiros, D.",
title = "Predicting Consumer Decision Making Process: The interplay between emotions and attention during the purchase of cause-related products ",
year = "2013",
howpublished = "Outro",
url = ""
}
English