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Costa, S. F. & Caetano, António (2013). Entrepreneurship and intrapreneurship in academic contexts: How students recognize business opportunities. In T. Baaken, A. Meerman, M. Neuvonen-Rauhala, T. Lähdeniemi, T. Ahonen, & T. Kliewe  (Ed.), Entrepreneurial Universities Conference Proceedings . (pp. 33-40). Münster: Münster University of Applied Sciences.

S. F. Costa and A. Caetano,  "Entrepreneurship and intrapreneurship in academic contexts: How students recognize business opportunities.", in Entrepreneurial Universities Conf. Proc. , T. Baaken, A. Meerman, M. Neuvonen-Rauhala, T. Lähdeniemi, T. Ahonen, & T. Kliewe , Ed., Münster, Münster University of Applied Sciences, 2013, vol. 1, pp. 33-40

@inproceedings{costa2013_1714895846484,
	author = "Costa, S. F. and Caetano, António",
	title = "Entrepreneurship and intrapreneurship in academic contexts: How students recognize business opportunities.",
	booktitle = "Entrepreneurial Universities Conference Proceedings ",
	year = "2013",
	editor = "T. Baaken, A. Meerman, M. Neuvonen-Rauhala, T. Lähdeniemi, T. Ahonen, & T. Kliewe ",
	volume = "1",
	pages = "33-40",
	publisher = "Münster University of Applied Sciences",
	address = "Münster",
	organization = "Münster University ",
	url = ""
}

TY  - CPAPER
TI  - Entrepreneurship and intrapreneurship in academic contexts: How students recognize business opportunities.
T2  - Entrepreneurial Universities Conference Proceedings 
VL  - 1
AU  - Costa, S. F.
AU  - Caetano, António
PY  - 2013
SP  - 33-40
CY  - Münster
AB  - This study focuses on recognition of business
opportunity and business characteristics
identification both in entrepreneurship and
intrapreneurship. We hypothesize that using the
same mental framework (prototypes) for both
entrepreneurial and intrapreneurial business
opportunities there will be different recognition
patterns among business characteristics.
We induced a first entrepreneurial experience,
using scenarios, to students with no entrepreneurial
background and observed (a) what business
characteristics they identified according to the
prototypical dimensions and (b) what other
business characteristics were identified. We
performed a content analysis to participants’
written responses and concluded that there were no
differences in recognition for both intrapreneurial
and entrepreneurial episodes when they used the
business opportunity prototype. On the other hand
more business characteristics were identified in the
entrepreneurial scenario than in the
intrapreneurial one. Finally, participants gave
more management suggestions for the
intrapreneurial opportunity than to the
entrepreneurial one.
These results lead us to conclude that individuals
with no entrepreneurial experience tend to be more
cautious in intrapreneurial episodes, and are less
risk averse in entrepreneurial episodes.
Our findings can contribute to understand how
entrepreneurship may be viewed and taught from
the early stages of a student’s education, which
ER  -