Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Portela, S. & Menezes, R. (2013). Estimating Customer Churn in the ADSL Industry in Portugal  - An Application of Continuous Duration Models. International Conference on Applied Business and Economics.
Exportar Referência (IEEE) 
S. M. Portela and R. M. Menezes,  "Estimating Customer Churn in the ADSL Industry in Portugal  - An Application of Continuous Duration Models", in Int. Conf. on Applied Business and Economics, New York, 2013
Exportar BibTeX 
@misc{portela2013_1732199409916,
	author = "Portela, S. and Menezes, R.",
	title = "Estimating Customer Churn in the ADSL Industry in Portugal  - An Application of Continuous Duration Models",
	year = "2013",
	howpublished = "Outro",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Estimating Customer Churn in the ADSL Industry in Portugal  - An Application of Continuous Duration Models
T2  - International Conference on Applied Business and Economics
AU  - Portela, S.
AU  - Menezes, R.
PY  - 2013
CY  - New York
AB  - Customer churn has been stated as one of the main reasons of profitability losses in the telecommunications industry. As such, it seems critical to have an a priori knowledge about the risk of a given customer to churn at any moment, in order to take preventive measures to avoid the defection of potentially profitable customers. This study intends to develop a duration model of the residential customer churn in this industry in Portugal. We found empirical evidence that the variables that influence customer churn are the total number of overdue bills since ever, average monthly spending, average value of additional internet traffic, payment method, equipment renting, and the subscription of a flat plan. We also found that the probability of a customer to churn is neither constant over time nor across customers. 
ER  -