Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Marques, S. & Freitas, M. (2013). The effect of servicescape in the health club industry. 3rd Conference of the International Network of Business and Management Journals Conference.
Exportar Referência (IEEE) 
S. M. Marques and M. Freitas,  "The effect of servicescape in the health club industry", in 3rd Conf. of the Int. Network of Business and Management Journals Conf., Lisboa, 2013
Exportar BibTeX 
@misc{marques2013_1734900972792,
	author = "Marques, S. and Freitas, M.",
	title = "The effect of servicescape in the health club industry",
	year = "2013",
	howpublished = "Ambos (impresso e digital)",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - The effect of servicescape in the health club industry
T2  - 3rd Conference of the International Network of Business and Management Journals Conference
AU  - Marques, S.
AU  - Freitas, M.
PY  - 2013
CY  - Lisboa
AB  - The objective of this paper is to study the effect of a servicescape on consumers when choosing a health club. The constructs of a health club servicescape are identified as the ambient factor, design factor and service provided by employees. On the other hand, the store choice criteria that will be analysed are: service quality, price and store image. 
This investigation proposes a conceptual model that analyzes the consumer’s perception of the servicescape and how these influence the consumer’s store choice. The results of this study showed that the ambient, design and social factors of a Health Club influence the member’s service quality, price and image perceptions.

ER  -