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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Nikolaeva, R. (2014). Interorganizational imitation heuristics arising from cognitive frames. Journal of Business Research. 67 (8), 1758-1765
Exportar Referência (IEEE) 
R. N. Nikolaeva,  "Interorganizational imitation heuristics arising from cognitive frames", in Journal of Business Research, vol. 67, no. 8, pp. 1758-1765, 2014
Exportar BibTeX 
@article{nikolaeva2014_1715196463313,
	author = "Nikolaeva, R.",
	title = "Interorganizational imitation heuristics arising from cognitive frames",
	journal = "Journal of Business Research",
	year = "2014",
	volume = "67",
	number = "8",
	doi = "10.1016/j.jbusres.2014.03.001",
	pages = "1758-1765",
	url = "http://www.sciencedirect.com/science/article/pii/S0148296314000988"
}
Exportar RIS 
TY  - JOUR
TI  - Interorganizational imitation heuristics arising from cognitive frames
T2  - Journal of Business Research
VL  - 67
IS  - 8
AU  - Nikolaeva, R.
PY  - 2014
SP  - 1758-1765
SN  - 0148-2963
DO  - 10.1016/j.jbusres.2014.03.001
UR  - http://www.sciencedirect.com/science/article/pii/S0148296314000988
AB  - The literature on organizational imitation mostly disregards its cognitive aspect. Yet, imitation is a cognitive heuristic. The study draws a unifying framework of imitation theories through a cognitive lens in the context of innovation adoptions. The premise is that organizations imitate in order to improve the status quo or to avoid losing it. The interaction of the framing of imitation and the organization's evaluation of an innovation as threats or opportunities results in the use of combinations of the two most popular imitation heuristics – “imitate the successful” and “imitate the majority.” Since the framings dictate different imitation timings, the speed of innovation diffusion depends on these interactions. The study contributes to the organizational learning literature by proposing that social learning is subject to interpretations resulting in the use of different imitation heuristics. Its contribution to the decision-making literature is that complex strategic decisions employ imitation heuristics from Gigerenzer's adaptive toolbox.
ER  -