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Brochado, A., Vinhas da Silva, Rui & Paulino, C. (2014). The world of great wines: the Douro valley experience. International Journal of Humanities and Social Sciences. 8 (4), 1047-1054
A. M. Brochado et al., "The world of great wines: the Douro valley experience", in Int. Journal of Humanities and Social Sciences, vol. 8, no. 4, pp. 1047-1054, 2014
@article{brochado2014_1732201423653, author = "Brochado, A. and Vinhas da Silva, Rui and Paulino, C.", title = "The world of great wines: the Douro valley experience", journal = "International Journal of Humanities and Social Sciences", year = "2014", volume = "8", number = "4", pages = "1047-1054", url = "http://www.waset.org/publications/9997990" }
TY - JOUR TI - The world of great wines: the Douro valley experience T2 - International Journal of Humanities and Social Sciences VL - 8 IS - 4 AU - Brochado, A. AU - Vinhas da Silva, Rui AU - Paulino, C. PY - 2014 SP - 1047-1054 SN - 2319-3948 UR - http://www.waset.org/publications/9997990 AB - The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation. ER -