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Export Reference (APA) 
Brochado, A., Vinhas da Silva, Rui & Paulino, C. (2014). The world of great wines: the Douro valley experience. International Journal of Humanities and Social Sciences. 8 (4), 1047-1054
Export Reference (IEEE) 
A. M. Brochado et al.,  "The world of great wines: the Douro valley experience", in Int. Journal of Humanities and Social Sciences, vol. 8, no. 4, pp. 1047-1054, 2014
Export BibTeX 
@article{brochado2014_1765575942157,
	author = "Brochado, A. and Vinhas da Silva, Rui and Paulino, C.",
	title = "The world of great wines: the Douro valley experience",
	journal = "International Journal of Humanities and Social Sciences",
	year = "2014",
	volume = "8",
	number = "4",
	pages = "1047-1054",
	url = "http://www.waset.org/publications/9997990"
}
Export RIS 
TY  - JOUR
TI  - The world of great wines: the Douro valley experience
T2  - International Journal of Humanities and Social Sciences
VL  - 8
IS  - 4
AU  - Brochado, A.
AU  - Vinhas da Silva, Rui
AU  - Paulino, C.
PY  - 2014
SP  - 1047-1054
SN  - 2319-3948
UR  - http://www.waset.org/publications/9997990
AB  - The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region
located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs.
Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation. 
ER  -