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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Vicente, P. (2015). The best times to call in a mobile phone survey. International Journal of Market Research. 57 (4), 555-570
Exportar Referência (IEEE) 
P. A. Duarte,  "The best times to call in a mobile phone survey", in Int. Journal of Market Research, vol. 57, no. 4, pp. 555-570, 2015
Exportar BibTeX 
@article{duarte2015_1732355146947,
	author = "Vicente, P.",
	title = "The best times to call in a mobile phone survey",
	journal = "International Journal of Market Research",
	year = "2015",
	volume = "57",
	number = "4",
	doi = "10.2501/IJMR-2015-047",
	pages = "555-570",
	url = "https://www.mrs.org.uk/ijmr"
}
Exportar RIS 
TY  - JOUR
TI  - The best times to call in a mobile phone survey
T2  - International Journal of Market Research
VL  - 57
IS  - 4
AU  - Vicente, P.
PY  - 2015
SP  - 555-570
SN  - 1470-7853
DO  - 10.2501/IJMR-2015-047
UR  - https://www.mrs.org.uk/ijmr
AB  - Establishing contact with the sample units is an important part of the survey response process, and an efficient calling schedule is critical to achieve high response rates. The rapid increase in mobile phone ownership has triggered the interest of marketing researchers in the use of mobile phones for collecting survey data about consumers. Mobile phone surveys may favour establishing contact with sample units since the mobile phone is a personal device carried at all times, thus making the person permanently contactable. This paper aims to identify the best times to call in a mobile phone survey by investigating the influence of the day and time of the call on the likelihood of establishing contact and obtaining an interview. A three-level ranking of calling periods, based on call efficiency, is proposed. Outcomes also revealed that the level of efficiency of calling periods is not dissociated from respondents’ socio-demographic characteristics, namely in terms of age and region of residence.
ER  -