Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Laureano, Raul M. S. & Abreu, M. E. (2014). DATA MINING Techniques for Fundraisers: Explaining the Portuguese Donors Behavior. ARNOVA 14.
Exportar Referência (IEEE) 
R. M. Laureano and M. M. Abreu,  "DATA MINING Techniques for Fundraisers: Explaining the Portuguese Donors Behavior", in ARNOVA 14, Denver (EUA), 2014
Exportar BibTeX 
@misc{laureano2014_1734887982083,
	author = "Laureano, Raul M. S. and Abreu, M. E.",
	title = "DATA MINING Techniques for Fundraisers: Explaining the Portuguese Donors Behavior",
	year = "2014",
	howpublished = "Outro",
	url = "http://convention2.allacademic.com/one/arnova/arnova14/index.php?cmd=Online+Program+View+Paper&selected_paper_id=746076&PHPSESSID=5g6o6c2f93csoj5mtfgfi2e725"
}
Exportar RIS 
TY  - CPAPER
TI  - DATA MINING Techniques for Fundraisers: Explaining the Portuguese Donors Behavior
T2  - ARNOVA 14
AU  - Laureano, Raul M. S.
AU  - Abreu, M. E.
PY  - 2014
CY  - Denver (EUA)
UR  - http://convention2.allacademic.com/one/arnova/arnova14/index.php?cmd=Online+Program+View+Paper&selected_paper_id=746076&PHPSESSID=5g6o6c2f93csoj5mtfgfi2e725
AB  - This paper predicts the relationships of donation practices drivers with other variables like altruism, prosocial behavior and religious constructs, via a classification and regression tree. The study predicts that religiosity and religious affiliation are the most important attributes for donation practices.
Implications for the findings and potential use for fundraisers are also discussed.
Fundraising managers in nonprofit sector are constantly challenged to obtain donations from the general population. Rather than simply requesting donors to donate, it has become a far and wide practice to suggest a set of amounts – the appeals scale. 
We study the relationship between what is requested and what is received by incorporating donor psychological profile into a comprehensive, ‘attraction’-based model of donation behavior. Using data collected from 612 Portuguese individual charities donors, we compare several data mining algorithms to explain donation behavior. 
The models evidence good quality and the extracted knowledge is useful for fundraisers and marketing campaigns allowing a higher efficiency.
ER  -