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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Sêrro, C. d. N.,, Costa, S. & Cardoso, M. G. M. S. (2014). Personalized Services - A Competitive Advantage in the Portuguese Retail Banking Market. 21st International Conference on Recent Advances in Retailing and Services Science (EIRASS 2014).
Export Reference (IEEE) 
C. N. Sêrro et al.,  "Personalized Services - A Competitive Advantage in the Portuguese Retail Banking Market", in 21st Int. Conf. on Recent Advances in Retailing and Services Science (EIRASS 2014), 2014
Export BibTeX 
@misc{sêrro2014_1716212204125,
	author = "Sêrro, C. d. N., and Costa, S. and Cardoso, M. G. M. S.",
	title = "Personalized Services - A Competitive Advantage in the Portuguese Retail Banking Market",
	year = "2014",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Personalized Services - A Competitive Advantage in the Portuguese Retail Banking Market
T2  - 21st International Conference on Recent Advances in Retailing and Services Science (EIRASS 2014)
AU  - Sêrro, C. d. N.,
AU  - Costa, S.
AU  - Cardoso, M. G. M. S.
PY  - 2014
ER  -