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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2013). The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity. International Journal of Electronic Commerce Studies. 4 (2), 139 -158
Exportar Referência (IEEE) 
S. M. Loureiro,  "The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity", in Int. Journal of Electronic Commerce Studies, vol. 4, no. 2, pp. 139 -158, 2013
Exportar BibTeX 
@article{loureiro2013_1734886087346,
	author = "Loureiro, S. M. C.",
	title = "The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity",
	journal = "International Journal of Electronic Commerce Studies",
	year = "2013",
	volume = "4",
	number = "2",
	doi = "10.7903/ijecs.1000",
	pages = "139 -158",
	url = "http://ijecs.academic-publication.org/home"
}
Exportar RIS 
TY  - JOUR
TI  - The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
T2  - International Journal of Electronic Commerce Studies
VL  - 4
IS  - 2
AU  - Loureiro, S. M. C.
PY  - 2013
SP  - 139 -158
SN  - 2073-9729
DO  - 10.7903/ijecs.1000
UR  - http://ijecs.academic-publication.org/home
AB  - This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases.
ER  -