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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
de Araújo, C. & Loureiro, S. M. C. (2014). The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil. Tourism and Management Studies. 10 (SI), 103-110
Exportar Referência (IEEE)
C. M. Araújo and S. M. Loureiro,  "The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil", in Tourism and Management Studies, vol. 10, no. SI, pp. 103-110, 2014
Exportar BibTeX
@article{araújo2014_1732201596280,
	author = "de Araújo, C. and Loureiro, S. M. C.",
	title = "The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil",
	journal = "Tourism and Management Studies",
	year = "2014",
	volume = "10",
	number = "SI",
	pages = "103-110",
	url = "http://tmstudies.net/index.php/ectms/article/view/631/1097"
}
Exportar RIS
TY  - JOUR
TI  - The effect of subjective norm, perceived control, attitude, and past experience on purchase intention of luxury clothes brands in Brazil
T2  - Tourism and Management Studies
VL  - 10
IS  - SI
AU  - de Araújo, C.
AU  - Loureiro, S. M. C.
PY  - 2014
SP  - 103-110
SN  - 2182-8458
UR  - http://tmstudies.net/index.php/ectms/article/view/631/1097
AB  - The main goal of this study is to extend the theory of planned behaviour by introducing past experiences as antecedents of behavioural intentions and to test this model in the context of luxury consumption. In this vein, the Brazilian luxury market, more specifically in the São Paulo area, was selected due to its growing presence on the world stage of luxury products. Therefore, an online questionnaire was constructed based on a literature review, and data were collected. The findings suggest that attitude and perceived behaviour control are more important to explain word-of-mouth, whereas past experience, perceived behavioural control and subjective norms significantly impact willingness to pay more. The consumers most willing to pay more for a luxury brand are also more willing to continue to buy such brands in the near future.
ER  -