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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Laureano, Raul M. S., Nuno Santos, Martins, Sandrina & Pereira, Joana (2014). Leigos para o Desenvolvimento: Fundraising dynamic and donor loyalty of a NGO. VI International Congress of Teaching Cases Related to Public and Nonprofit Marketing .
Exportar Referência (IEEE) 
R. M. Laureano et al.,  "Leigos para o Desenvolvimento: Fundraising dynamic and donor loyalty of a NGO", in VI Int. Congr. of Teaching Cases Related to Public and Nonprofit Marketing , Coimbra, 2014
Exportar BibTeX 
@misc{laureano2014_1734883345889,
	author = "Laureano, Raul M. S. and Nuno Santos and Martins, Sandrina and Pereira, Joana",
	title = "Leigos para o Desenvolvimento: Fundraising dynamic and donor loyalty of a NGO",
	year = "2014",
	howpublished = "Outro",
	url = "http://aimpn.iscac.pt/?page_id=182&lang=en"
}
Exportar RIS 
TY  - CPAPER
TI  - Leigos para o Desenvolvimento: Fundraising dynamic and donor loyalty of a NGO
T2  - VI International Congress of Teaching Cases Related to Public and Nonprofit Marketing 
AU  - Laureano, Raul M. S.
AU  - Nuno Santos
AU  - Martins, Sandrina
AU  - Pereira, Joana
PY  - 2014
CY  - Coimbra
UR  - http://aimpn.iscac.pt/?page_id=182&lang=en
AB  - The Leigos para o Desenvolvimento is a Non Governmental Organization for Development whose activity began in 1986 and has come to feel the need to boost the organization's marketing. However, in order to be able to apply the techniques of marketing to the tertiary sector, it is essential to know the behavior of donors, for different marketing actions may show different performances and different dynamics in fundraising. The objective of this study is to understand the dynamics of fundraising and donors, and thus support the decision making on future marketing actions, either online or offline. Throughout the study, there was verified a strong dependence of the donors that donate only once, so using the obtained knowledge that it is recommended that future marketing campaigns take into account the donor retention.
ER  -