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Brochado, A. & Loureiro, S. M. C. (2014). Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium. In Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica.
A. M. Brochado and S. M. Loureiro, "Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium", in Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica, 2014, vol. 1
@inproceedings{brochado2014_1765574439603,
author = "Brochado, A. and Loureiro, S. M. C.",
title = "Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium",
booktitle = "Atas das XXIV Jornadas Luso-Espanholas de Gestão Científica",
year = "2014",
editor = "",
volume = "1",
publisher = "",
address = "",
organization = "Instituto Politécnico de Leiria",
url = ""
}
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