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Loureiro, S. M. C. & Lopes, R. (2014). How to achieve affective commitment in luxury car brand communities. In Sue Halliday (Ed.), Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities. (pp. 16). Hatfield
S. M. Loureiro and R. A. Lopes, "How to achieve affective commitment in luxury car brand communities", in Proc. of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities, Sue Halliday , Ed., Hatfield, 2014, pp. 16
@inproceedings{loureiro2014_1734883878300, author = "Loureiro, S. M. C. and Lopes, R.", title = "How to achieve affective commitment in luxury car brand communities", booktitle = "Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities", year = "2014", editor = "Sue Halliday ", volume = "", pages = "16", publisher = "", address = "Hatfield", organization = "University of Hertfordshire, Hatfield, UK ", url = "" }
TY - CPAPER TI - How to achieve affective commitment in luxury car brand communities T2 - Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities AU - Loureiro, S. M. C. AU - Lopes, R. PY - 2014 SP - 16 CY - Hatfield ER -