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Export Reference (APA)
Loureiro, S. M. C. & Lopes, R. (2014). How to achieve affective commitment in luxury car brand communities. In Sue Halliday  (Ed.), Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities. (pp. 16). Hatfield
Export Reference (IEEE)
S. M. Loureiro and R. A. Lopes,  "How to achieve affective commitment in luxury car brand communities", in Proc. of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities, Sue Halliday , Ed., Hatfield, 2014, pp. 16
Export BibTeX
@inproceedings{loureiro2014_1765601534549,
	author = "Loureiro, S. M. C. and Lopes, R.",
	title = "How to achieve affective commitment in luxury car brand communities",
	booktitle = "Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities",
	year = "2014",
	editor = "Sue Halliday ",
	volume = "",
	pages = "16",
	publisher = "",
	address = "Hatfield",
	organization = "University of Hertfordshire, Hatfield, UK ",
	url = ""
}
Export RIS
TY  - CPAPER
TI  - How to achieve affective commitment in luxury car brand communities
T2  - Proceedings of 9th Global Brand conference of the Academy of Marketing–Theme: The trouble with Brands: Provocations and Possibilities
AU  - Loureiro, S. M. C.
AU  - Lopes, R.
PY  - 2014
SP  - 16
CY  - Hatfield
ER  -