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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ferreira, F., Santos, S., Rodrigues, P. & Spahr, R. (2014). How to create indices for bank branch financial performance measurement using MCDA techniques: an illustrative example. Journal of Business Economics and Management. 15 (4), 708-728
Exportar Referência (IEEE) 
F. A. Ferreira et al.,  "How to create indices for bank branch financial performance measurement using MCDA techniques: an illustrative example", in Journal of Business Economics and Management, vol. 15, no. 4, pp. 708-728, 2014
Exportar BibTeX 
@article{ferreira2014_1734526336038,
	author = "Ferreira, F. and Santos, S. and Rodrigues, P. and Spahr, R.",
	title = "How to create indices for bank branch financial performance measurement using MCDA techniques: an illustrative example",
	journal = "Journal of Business Economics and Management",
	year = "2014",
	volume = "15",
	number = "4",
	doi = "10.3846/16111699.2012.701230",
	pages = "708-728",
	url = "http://www.tandfonline.com/doi/abs/10.3846/16111699.2012.701230"
}
Exportar RIS 
TY  - JOUR
TI  - How to create indices for bank branch financial performance measurement using MCDA techniques: an illustrative example
T2  - Journal of Business Economics and Management
VL  - 15
IS  - 4
AU  - Ferreira, F.
AU  - Santos, S.
AU  - Rodrigues, P.
AU  - Spahr, R.
PY  - 2014
SP  - 708-728
SN  - 1611-1699
DO  - 10.3846/16111699.2012.701230
UR  - http://www.tandfonline.com/doi/abs/10.3846/16111699.2012.701230
AB  - Most banks have been negatively affected by the recent economic recession,
which has forced them to evaluate their operating performance including the financial
performance of bank branches. Approaches that have been applied to address the financial
performance evaluation of bank branches include: optimization techniques, simulations,
stochastic tools, fuzzy logics and decision support systems. Although recent improvements
have been made in assessing financial performance, the potential for significant
further improvement remains since the recent world economic crisis is adding pressure
on business margins. The purpose of this paper is to construct an exemplificative evaluation
index for bank branch financial performance by integrating cognitive maps with
measuring attractiveness by a categorical based evaluation technique. We aim to apply this
methodology constructively to serve as a learning mechanism and introduce transparency
in the decision making process. Practical applications, strengths and weaknesses of the
proposed evaluation index are also discussed.
ER  -