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Gaspar, R., Carvalho, J., Alves, S. & Lima, M. L. (2014). Food risk communication: empirical studies and practical resources. Transcultural. 7 (1), 25-37

R. F. Carvalho et al.,  "Food risk communication: empirical studies and practical resources", in Transcultural, vol. 7, no. 1, pp. 25-37, 2014

@article{carvalho2014_1714771729810,
	author = "Gaspar, R. and Carvalho, J. and Alves, S. and Lima, M. L.",
	title = "Food risk communication: empirical studies and practical resources",
	journal = "Transcultural",
	year = "2014",
	volume = "7",
	number = "1",
	pages = "25-37",
	url = "http://www.psitranscultural.pt/publicacoes.html#revista"
}

TY  - JOUR
TI  - Food risk communication: empirical studies and practical resources
T2  - Transcultural
VL  - 7
IS  - 1
AU  - Gaspar, R.
AU  - Carvalho, J.
AU  - Alves, S.
AU  - Lima, M. L.
PY  - 2014
SP  - 25-37
SN  - 1645-9555
UR  - http://www.psitranscultural.pt/publicacoes.html#revista
AB  - In recent years, the health communication context in general and, particularly the
domain of food risks and benefits communication has become increasingly more
complex and uncertain. The large and diversified amount of information that is now
available makes it difficult for consumers to deliberate upon food risks and benefits
and, thereby, modify their attitudes and behaviours accordingly. This has strengthened
the barriers and constraints to effective communication and consumers’ engagement
in food related issues and posed new challenges to risk communicators
and stakeholders. In order to respond to these challenges, the FoodRisC project devised
a model envisaging a set of steps and corresponding procedures, to provide
evidence based research that can be used in the development of effective tailored
communication strategies. Examples of this project’s evidence based research are
provided, including studies on consumers’ deliberation on multiple risk-benefit configurations,
information seeking and information avoidance, and expressions of coping
during food crisis. Implications of these results for reducing the complexity and
uncertainty of todays’ communication context are discussed, including the potential of
new data collection channels and consumer engagement tools, such as social media
analysis. 
ER  -