Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Bicho, M., Nikolaeva, R. & Lages, C. (2014). Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),. 17th World Marketing Congress, Academy of Marketing Science.
Exportar Referência (IEEE) 
M. L. Bicho et al.,  "Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),", in 17th World Marketing Congr., Academy of Marketing Science, Lima, 2014
Exportar BibTeX 
@misc{bicho2014_1765892917584,
	author = "Bicho, M. and Nikolaeva, R. and Lages, C.",
	title = "Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),",
	year = "2014",
	howpublished = "Outro",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),
T2  - 17th World Marketing Congress, Academy of Marketing Science
AU  - Bicho, M.
AU  - Nikolaeva, R.
AU  - Lages, C.
PY  - 2014
CY  - Lima
ER  -