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Export Reference (APA) 
Brochado, A., Marques, S. & Mendes, P. (2015). Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market. Tourism and Management Studies. 11 (1), 136-145
Export Reference (IEEE) 
A. M. Brochado et al.,  "Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market", in Tourism and Management Studies, vol. 11, no. 1, pp. 136-145, 2015
Export BibTeX 
@article{brochado2015_1716163024841,
	author = "Brochado, A. and Marques, S. and Mendes, P.",
	title = "Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market",
	journal = "Tourism and Management Studies",
	year = "2015",
	volume = "11",
	number = "1",
	pages = "136-145",
	url = "http://www.tmstudies.net/index.php/ectms/article/view/768"
}
Export RIS 
TY  - JOUR
TI  - Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
T2  - Tourism and Management Studies
VL  - 11
IS  - 1
AU  - Brochado, A.
AU  - Marques, S.
AU  - Mendes, P.
PY  - 2015
SP  - 136-145
SN  - 2182-8458
UR  - http://www.tmstudies.net/index.php/ectms/article/view/768
AB  - This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was held with a sales and marketing expert of the leading yogurt company in Portugal. Next, we conducted a survey targeting consumers of yogurt. Based on the results of a Tobit regression, we conclude that consumers base their decisions about private label versus national brands on three different types of variables: price-related variables, quality-related variables and variables related to involvement with the product category. Managerial implications are also discussed.
ER  -