Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Marques, S. & Pereira, N. (2014). How to position Portugal as one of the main European destination references in senior tourism. In Joana Neves, José Paulo Esperança (Ed.), 1st Annual International Conference Tourism and Ageing, Proceedings Book. Estoril: AUDAX.
Exportar Referência (IEEE) 
S. M. Marques and N. A. Pereira,  "How to position Portugal as one of the main European destination references in senior tourism", in 1st Annu. Int. Conf. Tourism and Ageing, Proc. Book, Joana Neves, José Paulo Esperança, Ed., Estoril, AUDAX, 2014
Exportar BibTeX 
@inproceedings{marques2014_1732233293834,
	author = "Marques, S. and Pereira, N.",
	title = "How to position Portugal as one of the main European destination references in senior tourism",
	booktitle = "1st Annual International Conference Tourism and Ageing, Proceedings Book",
	year = "2014",
	editor = "Joana Neves, José Paulo Esperança",
	volume = "",
	number = "",
	series = "",
	publisher = "AUDAX",
	address = "Estoril",
	organization = "AUDAX"
}
Exportar RIS 
TY  - CPAPER
TI  - How to position Portugal as one of the main European destination references in senior tourism
T2  - 1st Annual International Conference Tourism and Ageing, Proceedings Book
AU  - Marques, S.
AU  - Pereira, N.
PY  - 2014
CY  - Estoril
AB  - The presented project consists in a strategic development of Portugal as a Touristic Destination which major goal is to understand how can Portugal become a major player in senior tourism, as segment of the population that already represents both in volume and value the most attractive travel segment.
With the increasing ageing of the world’s population, seniors are pointed out to become the most valuable consumer segment. These have increasing available time to travel and they have the disposable income to spend in travel experiences as a primary motivation.
This being said, the goal is to develop a strategy targeted not only to those who may be already considered seniors, but also to the other generations namely Baby-Boomers and members of Generation X that will become seniors in a 10 to 20 year period. In order to do it effectively, this strategy must take into account the need to create an emotional relationship with those consumers, while our touristic offer must be developed and continuously adapted to their evolution in terms of needs and travel behaviours
ER  -