Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Brochado, A., Marques, S. & Mendes, P. (2014). Psychographic determinants of private label adoption - a feasibility study in the portuguese yogurt market. Tourism & Management Studies International Conference.
Exportar Referência (IEEE) 
A. M. Brochado et al.,  "Psychographic determinants of private label adoption - a feasibility study in the portuguese yogurt market", in Tourism & Management Studies Int. Conf., Olhão, 2014
Exportar BibTeX 
@misc{brochado2014_1732200335389,
	author = "Brochado, A. and Marques, S. and Mendes, P.",
	title = "Psychographic determinants of private label adoption - a feasibility study in the portuguese yogurt market",
	year = "2014",
	howpublished = "Ambos (impresso e digital)",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Psychographic determinants of private label adoption - a feasibility study in the portuguese yogurt market
T2  - Tourism & Management Studies International Conference
AU  - Brochado, A.
AU  - Marques, S.
AU  - Mendes, P.
PY  - 2014
CY  - Olhão
AB  - This study aims to point out the main psychographic determinants of private label brands proneness in a specific industry, the Portuguese yogurt market. This is a booming industry for store brands in Portugal, reaching nearly half of the total market share. An in-depth interview with a sales & marketing expert of the leader yogurt company in Portugal was carried out. Then, we perform a survey targeting consumers of yogurts. Based on the results of a Tobit regression, we can conclude that consumers base their decisions on private labels versus national brands inthree different types of variables: price related variables, quality related variables and involvement with the product category related variables. Managerial implications were also discussed.
Key-words: private labels, pshychographics, Tobit regression, yogurts.

ER  -