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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M. F. (2014). The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image. International Journal of Business and Economic Development. 2 (3), 1-12
Exportar Referência (IEEE) 
C. M. Búrcio et al.,  "The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image", in Int. Journal of Business and Economic Development, vol. 2, no. 3, pp. 1-12, 2014
Exportar BibTeX 
@article{búrcio2014_1714839331712,
	author = "Búrcio, C. and Vinhas da Silva, Rui and Salgueiro, M. F.",
	title = "The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image",
	journal = "International Journal of Business and Economic Development",
	year = "2014",
	volume = "2",
	number = "3",
	pages = "1-12",
	url = "http://www.ijbed.org/admin/content/pdf/i-6_c-59.pdf"
}
Exportar RIS 
TY  - JOUR
TI  - The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image
T2  - International Journal of Business and Economic Development
VL  - 2
IS  - 3
AU  - Búrcio, C.
AU  - Vinhas da Silva, Rui
AU  - Salgueiro, M. F.
PY  - 2014
SP  - 1-12
SN  - 2051-848X
UR  - http://www.ijbed.org/admin/content/pdf/i-6_c-59.pdf
AB  - The purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective country image as a mediator. A quota sample of 685 valid respondents from Brazil was analyzed. Portugal was chosen as the stimulus country and the questionnaire was delivered in Portuguese for Brazilians. AMOS 20.0 was employed to examine the proposed model. The predictors of behavioral intentions to visit explain around 67% of its variance. Affective country image is seen a perfect/full mediator between country personality and behavioral intentions to visit. Thus, country personality dimensions have a positive indirect effect on behavioral intentions to visit. Assiduousness and agreeableness show a positive significant influence on affective country image, whereas snobbism shows a significant negative influence. International business marketers should focus on developing marketing strategies emphasizing the distinctive personality of their country destinations. However it is important to keep in mind the higher importance of the emotional components of the country image.
ER  -