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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dias, J.A. & Dias, J. G. (2014). Direct and Indirect Effects of Parasocial Relationship in Product Placement. ICCMI 2014 – 2nd International Conference on Contemporary Marteking Issues.
Export Reference (IEEE) 
J. A. Dias and J. M. Dias,  "Direct and Indirect Effects of Parasocial Relationship in Product Placement", in ICCMI 2014 – 2nd Int. Conf. on Contemporary Marteking Issues, Atenas, 2014
Export BibTeX 
@misc{dias2014_1765574477268,
	author = "Dias, J.A. and Dias, J. G.",
	title = "Direct and Indirect Effects of Parasocial Relationship in Product Placement",
	year = "2014",
	howpublished = "Other",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Direct and Indirect Effects of Parasocial Relationship in Product Placement
T2  - ICCMI 2014 – 2nd International Conference on Contemporary Marteking Issues
AU  - Dias, J.A.
AU  - Dias, J. G.
PY  - 2014
CY  - Atenas
ER  -