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Dias, J.A. & Dias, J. G. (2014). Direct and Indirect Effects of Parasocial Relationship in Product Placement. ICCMI 2014 – 2nd International Conference on Contemporary Marteking Issues.
J. A. Dias and J. M. Dias, "Direct and Indirect Effects of Parasocial Relationship in Product Placement", in ICCMI 2014 – 2nd Int. Conf. on Contemporary Marteking Issues, Atenas, 2014
@misc{dias2014_1769479140312,
author = "Dias, J.A. and Dias, J. G.",
title = "Direct and Indirect Effects of Parasocial Relationship in Product Placement",
year = "2014",
howpublished = "Outro",
url = ""
}
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