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Mendonça, S. (2014). National adaptive advantages: Soft innovation and marketing capabilities in periods of crisis and change. In Aurora A. C. Teixeira, Ester Silva, Ricardo Mamede (Ed.), Structural Change, Competitiveness and Industrial Policy: Painful Lessons from the European Periphery. (pp. 133-150). Londres: Routledge.
S. M. Mendonça, "National adaptive advantages: Soft innovation and marketing capabilities in periods of crisis and change", in Structural Change, Competitiveness and Industrial Policy: Painful Lessons from the European Periphery, Aurora A. C. Teixeira, Ester Silva, Ricardo Mamede, Ed., Londres, Routledge, 2014, pp. 133-150
@incollection{mendonça2014_1765574736054,
author = "Mendonça, S.",
title = "National adaptive advantages: Soft innovation and marketing capabilities in periods of crisis and change",
booktitle = "Structural Change, Competitiveness and Industrial Policy: Painful Lessons from the European Periphery",
year = "2014",
volume = "",
series = "",
edition = "",
pages = "133-133",
publisher = "Routledge",
address = "Londres",
url = "http://www.routledge.com/books/details/9780415713825/"
}
TY - CHAP TI - National adaptive advantages: Soft innovation and marketing capabilities in periods of crisis and change T2 - Structural Change, Competitiveness and Industrial Policy: Painful Lessons from the European Periphery AU - Mendonça, S. PY - 2014 SP - 133-150 CY - Londres UR - http://www.routledge.com/books/details/9780415713825/ ER -
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