Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal marketing in sports. Revista Internacional de Deportes Colectivos. 19, 17-27
Exportar Referência (IEEE) 
J. P. Dionísio et al.,  "Tribal marketing in sports", in Revista Internacional de Deportes Colectivos, no. 19, pp. 17-27, 2014
Exportar BibTeX 
@article{dionísio2014_1734883394737,
	author = "Dionísio, J. and Leal, M. and Vinhas da Silva, Rui",
	title = "Tribal marketing in sports",
	journal = "Revista Internacional de Deportes Colectivos",
	year = "2014",
	volume = "",
	number = "19",
	pages = "17-27",
	url = "http://www.asesdeco.com/images/pdfs/19Dionisio.pdf"
}
Exportar RIS 
TY  - JOUR
TI  - Tribal marketing in sports
T2  - Revista Internacional de Deportes Colectivos
IS  - 19
AU  - Dionísio, J.
AU  - Leal, M.
AU  - Vinhas da Silva, Rui
PY  - 2014
SP  - 17-27
SN  - 1989-841X
UR  - http://www.asesdeco.com/images/pdfs/19Dionisio.pdf
AB  - Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore
transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their
legitimacy and wider acceptability. 

ER  -