Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal marketing in sports. Revista Internacional de Deportes Colectivos. 19, 17-27
Export Reference (IEEE) 
J. P. Dionísio et al.,  "Tribal marketing in sports", in Revista Internacional de Deportes Colectivos, no. 19, pp. 17-27, 2014
Export BibTeX 
@article{dionísio2014_1787642169028,
	author = "Dionísio, J. and Leal, M. and Vinhas da Silva, Rui",
	title = "Tribal marketing in sports",
	journal = "Revista Internacional de Deportes Colectivos",
	year = "2014",
	volume = "",
	number = "19",
	pages = "17-27",
	url = "http://www.asesdeco.com/images/pdfs/19Dionisio.pdf"
}
Export RIS 
TY  - JOUR
TI  - Tribal marketing in sports
T2  - Revista Internacional de Deportes Colectivos
IS  - 19
AU  - Dionísio, J.
AU  - Leal, M.
AU  - Vinhas da Silva, Rui
PY  - 2014
SP  - 17-27
SN  - 1989-841X
UR  - http://www.asesdeco.com/images/pdfs/19Dionisio.pdf
AB  - Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore
transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their
legitimacy and wider acceptability. 

ER  -