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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
LaPlaca, P. & Vinhas da Silva, R. (2016). B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions. Psychology and Marketing. 33 (4), 232-249
Exportar Referência (IEEE) 
P. LaPlaca and R. M. Silva,  "B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions", in Psychology and Marketing, vol. 33, no. 4, pp. 232-249, 2016
Exportar BibTeX 
@article{laplaca2016_1732360698336,
	author = "LaPlaca, P. and Vinhas da Silva, R.",
	title = "B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions",
	journal = "Psychology and Marketing",
	year = "2016",
	volume = "33",
	number = "4",
	doi = "10.1002/mar.20872",
	pages = "232-249",
	url = "http://onlinelibrary.wiley.com/journal/10.1002/mar.20872"
}
Exportar RIS 
TY  - JOUR
TI  - B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions
T2  - Psychology and Marketing
VL  - 33
IS  - 4
AU  - LaPlaca, P.
AU  - Vinhas da Silva, R.
PY  - 2016
SP  - 232-249
SN  - 0742-6046
DO  - 10.1002/mar.20872
UR  - http://onlinelibrary.wiley.com/journal/10.1002/mar.20872
AB  - The development of industrial marketing theory has been largely characterized by descriptive approaches in the scrutiny of B2B marketing phenomena. In its pursuit for scientific legitimacy and credibility to academics and practitioners alike, research into B2B relationships as a subject of scientific enquiry will need to seriously engage into what can be termed a true paradigm shift, one that advances discovery in this area from sheer descriptive analysis and reporting to the development of explanatory schemata and theoretical frameworks of a kind that allow for more accurate prediction of underlying B2B phenomena. In so doing, theoreticians and practitioners alike will be better equipped to understand both current and emerging issues at hand as well as their implications to organizations across any geography, cultural context or business situation. Should this be attained with some degree of success, it will mean a reduction in ambiguity accruing to the decision-making of individuals in organizations, and thus a significant contribution to the overriding objective of corporate strategic planning and correspondent resource allocation. 
ER  -