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Export Reference (APA) 
Alturas, B., Santos, M-C. & Pereira, Ivo (2005). Determinants of Consumers' Satisfaction and Acceptance of Direct Selling. Marketing: Building Business, Shaping Society - Academy of Marketing Annual Conference.
Export Reference (IEEE) 
B. A. Alturas et al.,  "Determinants of Consumers' Satisfaction and Acceptance of Direct Selling", in Marketing: Building Business, Shaping Society - Academy of Marketing Annu. Conf., Dublin, 2005
Export BibTeX 
@misc{alturas2005_1716045399651,
	author = "Alturas, B. and Santos, M-C. and Pereira, Ivo",
	title = "Determinants of Consumers' Satisfaction and Acceptance of Direct Selling",
	year = "2005",
	howpublished = "Printed"
}
Export RIS 
TY  - CPAPER
TI  - Determinants of Consumers' Satisfaction and Acceptance of Direct Selling
T2  - Marketing: Building Business, Shaping Society - Academy of Marketing Annual Conference
AU  - Alturas, B.
AU  - Santos, M-C.
AU  - Pereira, Ivo
PY  - 2005
CY  - Dublin
AB  - This paper studies the factors that influence the consumers’ satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that the consumer former experience is the major factor that leads to direct selling acceptance and satisfaction.
ER  -