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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Alturas, B. & Santos, M. da C. (2004). Direct selling: The role of risk in consumers' acceptance and satisfaction. In Proceedings of the Academy of Marketing Annual Conference 2004: Virtue in Marketing. Cheltenham, UK: Academy of Marketing.
Exportar Referência (IEEE) 
B. A. Alturas and M. D. Santos,  "Direct selling: The role of risk in consumers' acceptance and satisfaction", in Proc. of the Academy of Marketing Annu. Conf. 2004: Virtue in Marketing, Cheltenham, UK, Academy of Marketing, 2004
Exportar BibTeX 
@inproceedings{alturas2004_1734885887940,
	author = "Alturas, B. and Santos, M. da C.",
	title = "Direct selling: The role of risk in consumers' acceptance and satisfaction",
	booktitle = "Proceedings of the Academy of Marketing Annual Conference 2004: Virtue in Marketing",
	year = "2004",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "Academy of Marketing",
	address = "Cheltenham, UK",
	organization = "Academy of Marketing"
}
Exportar RIS 
TY  - CPAPER
TI  - Direct selling: The role of risk in consumers' acceptance and satisfaction
T2  - Proceedings of the Academy of Marketing Annual Conference 2004: Virtue in Marketing
AU  - Alturas, B.
AU  - Santos, M. da C.
PY  - 2004
CY  - Cheltenham, UK
AB  - This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that there is a negative correlation between perceived risk and direct selling acceptance and also a positive correlation between direct selling acceptance and satisfaction.
ER  -